Giorgio Armani Beauty
AR Shopping Feature

Project Scope

Competitive Research
User Experience Design
Visual / UI Design
User Testing

OPPORTUNITY

Giorgio Armani Beauty’s digital team wanted to bridge the gap between the physical in-store shopping experience and their ecommerce shopping experience by allowing users to try on products digitally using augmented reality technology.

SOLUTION

Our team explored and tested existing competitor AR experiences with users to discover what features they actually used and uncover pain points. Based on our findings, we limited our use of the features available via Modiface, the project's AR technology partner, minimizing the number of user decision points as much as possible. The outcome was a simple and elegant experience that matched the sophisticated reserve of the Giorgio Armani brand, integrated directly into their site's product detail pages. The minimalist and clean UI allows users to focus on exploring the varying shades of Giorgio Armani's products to find their favorites. 

The team also customized the experience for an additional L'Oréal makeup brand, YSL Beauty. Both experiences have been extremely successful for the brands and six months after their launch L'Oréal announced its acquisition of Modiface.