I’m a Chicago-based experience design director. I lead design teams through the ideation and creation of experiences that solve tangible user needs and deliver business impact.

 

My passion is building and leading multi-disciplinary design teams to create user-centric experiences. I bring more than 15 years of digital experience across the fields of design strategy, product strategy, user research, user experience design, information architecture, content strategy and user interface design to my team.

 

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design leadership

Defining the vision and strategic intent of projects, guiding collaboration and  providing mentorship.

design research

Leading quantitative and qualitative design research to generate insights that drive design decisions.

experience design

Utilizing human-centered design methods to envision and create digital experiences that satisfy user needs.


"People ignore designs that ignore people."

- Frank chimero